Friday, July 21, 2006

Advertising: Barf & Eggs

An MSN.com article reveals that US Airways is planning to sell advertising space on their barf bags. The idea's not bad, sure, but what kind of company would actually advertise on barf bags? I suppose roller coaster theme parks could. You know, something along the lines of, "If you thought this plane ride made you sick, come check out Upchuck Amusement Park, St. Louis, Missouri." Or, maybe, a company selling castor oil? "This bag is for when you don't want to puke. We're there for when you do."

In a related story, CBS is planning to advertise their upcoming fall TV lineup on egg shells. While I can almost applaud the move as brilliant marketing, I have to wonder about the consumer who is O.K. with eating eggs with advertisments laser-printed on them.

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